What would Steve Jobs think of today's Apple?

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.” — Steve Jobs

When the iPhone was unveiled a decade ago the operating system (then called iPhone OS, the iOS name didn’t appear until 2010) was sleek and simple. Everything was a couple of taps away and the user interface was intuitive and a snap to use.

Fast-forward a decade and things have changed dramatically. While iOS 11 retains some of the look and feel of the early iPhone OS, Apple has bolted on, shoehorned in, and otherwise added to the mobile operating system so much that the once elegant and streamlined platform has become a kludgy and awkward mess.

Notification panels and popups litter the interface, gaining access to often-needed features now require users to memorize a number of different gestures, and the Settings app is now a mess to rival the Windows Control Panel at its worst.

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